We strive to represent your brands as local ambassadors, earning the trust of our suppliers and retailers for a lasting partnership. Our expertise as Brand Builders and innovators at the Point of Sales is dedicated to enhancing your brand's performance.

Leveraging our comprehensive market knowledge, creativity, and innovative drive, we anticipate retail trends early, create new market categories, and maximize your brand's potential.

COMMERCIAL STRATEGY

Every day, companies and industries are coming together to develop fresh avenues for growth and cater to customer demands, leading to the emergence of new business models. With our team's expertise in analytics, industry benchmarks, and sector-specific skills, we can assist you in designing a commercial model that aligns with your current go-to-market (GTM) strategy. This will optimize the positioning of your new products/offers in the appropriate markets and leverage the most effective channels

GO TO MARKET STRATEGY

Our team specializes in assisting companies in gaining a competitive edge when launching new products, services, or businesses.

We achieve this through various approaches such as market participation design, GTM strategy and design (including considerations of direct, indirect, or hybrid models), analysis and optimization of channel profitability, as well as assessing and transforming distribution channels to maximize effectiveness.

key account management

Our Key Account Management team excels in navigating the nuances of the local retail market, enabling brands to penetrate every significant sales channel effectively. We engineer solutions that benefit all stakeholders - our partners, local consumers, and ourselves, fostering a collaborative and prosperous ecosystem.

We position ourselves as your indispensable local allies, specializing in:

• Negotiating with retailers to secure favorable terms,
  
• Crafting targeted customer marketing strategies,
  
• Providing comprehensive sales analysis,
  
• Managing inventory forecasts and replenishment efficiently."
  

BUILD RELATIONSHIP WITH all major RETAILERS

Our team specializes in connecting your business and brand with the most appropriate retailers and buyers in Italy. We have a deep understanding of the market landscape and extensive networks within the industry, allowing us to identify and establish relationships with retailers and buyers that are highly relevant to your business. Through our connections, we can help you expand your presence and reach the right audience in the Italian market.

COMMUNICATION AND MARKETING STRATEGY

Our team is also ready to support companies in terms of communication through our partnership with Eggers, a creative and communication agency. It was born in 2009, in collaboration with the University of Turin. It works mainly with Italian brands but also with international companies, creating cross media projects ranging from traditional advertising - press, OOH adv, radio and television - to digital and social media. It works on the development of strategies and creative concepts, starting from the competitors' analysis up to the content production and the media strategy, in collaboration with external partners. www.eggerslab.com

START UP COMMERCIAL PACKAGE

Our team is skilled in constructing comprehensive sales and commercial business plans that are specifically designed for pitching to investors. We understand the importance of presenting a compelling case that highlights the revenue-generating potential of your business. With our expertise, we can assist you in developing a robust plan that outlines your sales strategies, target markets, competitive advantages, financial projections, and growth opportunities. Our goal is to help you create a persuasive and well-structured business plan that effectively communicates your value proposition to potential investors.

Our reason for being

LEONARDO BERLINGIERI

Board Member

P&G

APPLE

GIOVANNI RASPINI

INPOST

https://www.linkedin.com/in/leoberlingieri/

TULLIO MENESINI

Board Member

P&G

DURACELL

ETTORE FAVATA'

KEY ACCOUNT

Economics Student (Parma)

Oikosmos president

Music Producer

https://www.linkedin.com/in/ettore-favatà/

GUIDO AVIGDOR

EGGERS Socio fondatore / DC

https://www.linkedin.com/in/guido-avigdor-malvano/